Jax Everett is a new kind of men’s clothing company, one founded on the simple premise that all men should be able to look good no matter what size they are. As we’re putting the finishing touches on our collection and our online store, we wanted to introduce ourselves now to let you know what we’re working on and get your feedback.
Jax Everett was born out of our experience in the fashion industry witnessing first-hand the fact that stylish clothing is usually only designed to standard proportions that aren’t realistic for all men. Not only that, but quite frankly, designers like to design for tall, skinny people, as any runway show or fashion magazine spread can attest.
If that’s you, congratulations on hitting the genetic jackpot. For the rest of us, especially guys shorter than 5’9”, we’ve had to deal with clothes that are too long, too baggy and too bulky.
So we decided to do something about it. With Jax Everett we’re creating the kind of clothing company we always wished we could shop at by taking all our favorite styles and redesigning them to perfectly fit shorter guys.
We’re not designing to standard industry sizes or adjusting from established proportions. We started from scratch and designed for you by crowdsourcing detailed measurements from men all across the country. You’ll see the results in every aspect of our clothing, from things you’ve struggled with forever like shirt length to details like ditching shirt pockets that make you look shorter.
But your measurements are just the beginning. When we launch you’ll get the chance to vote on which styles we produce; we believe this is your clothing company as much as it is ours and want you to have a voice in the clothes we make. By focusing on guys shorter than 5’9” and involving you in everything we do, we’re creating a clothing company unlike anything else on the market.
We’re still looking for measurements to dial in the fit, so submit your specs here. And check us out on Twitter, Facebook and Instagram all summer long for updates, chances to vote on our products, style tips and other things we think you’ll like. It’s your brand too, so hit us up and let us know what you’re thinking.
This is more than just a clothing company; it’s a new way of thinking about what clothing should be. And we can’t wait to share it with you.